Shambabot Website

Company Overview

ShambaBot is a digital platform that supports smallholder farmers by simplifying access to agricultural services, knowledge, and marketplaces. The ShambaBot website serves as an informative and interactive landing point for users to understand the application’s purpose, features, and impact. It is designed to attract new users, onboard farmers, and promote transparency, education, and community engagement.

Problem Statement

Smallholder farmers in rural areas face major challenges accessing essential farming resources. These include limited access to timely agricultural information, service providers, and reliable buyers. Many digital platforms are not designed for rural users, often requiring digital skills or infrastructure they may lack. As a result, these farmers remain underserved and disconnected from the benefits of digital agriculture.

Our Solution

The ShambaBot website addresses these challenges by acting as a central information and engagement hub. It introduces farmers to a simplified, easy-to-use platform designed specifically with their needs in mind. The website provides clear explanations of how the ShambaBot application works, outlines key features, and showcases its benefits

Service

Website Design

Role

UI/UX Design

Duration

1 Months

Client

Crowbyte Technolgies

Design Process

Empathize

Conducted interviews and secondary research to identify key pain points

Define

Identified 3 key personas: small-scale farmer, vendor, and financial partner

Ideate

Explored features like quality scoring, progress stages, and marketplace posting

Prototype

Prototyped the farmer dashboard and journey flow using a mobile-first approach.

Test

Refined marketplace and journey creation based on feedback

User Persona

John Mwangi

Age: 51

Occupation: Subsistence Farmer

Location:  Nyandarua County, Kenya

Education: Primary School

Tech Proficiency: Low (Uses only calls, SMS, and M-Pesa)

 “Siwezi tumia app, lakini naweza piga *xxx# kama vile M-Pesa.”

⭐ Goals:

  • Access farming help without needing a smartphone

  • Keep records of crops and livestock easily

  • Sell produce to wider markets without traveling far

😣 Pain Points:

  • Doesn’t own a smartphone

  • Poor network/data connection in rural area

  • Feels excluded from digital farming solutions

💡 Preferred Tools:

  • USSD menus

  • Basic feature phone

  • Prefers Swahili or local dialect

Rose Wanjiru

Age: 42

Occupation: Small-scale Farmer

Location:  Meru County, Kenya

Education: Secondary School

Tech Proficiency: Intermediate (uses WhatsApp and M-Pesa regularly)

 “I just want to grow and sell without worrying about paperwork.”

⭐ Goals:

  • Improve livestock health and feeding consistency

  • Track crop progress and harvest dates easily

  • Reach more buyers with less physical effort

😣 Pain Points:

  • Hard to remember livestock schedules

  • No centralized place to store digital farming records

  • Trouble accessing fair markets for her produce

💡 Preferred Tools:

  • Mobile phone with basic apps

  • Prefers Swahili + simple English

  • Relies on local farming groups for updates

Typography & Colors

DM Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()_+

Moss Green

#457900

Amber

#FF9800

Charcoal

#333333

Mid Gray

#777777

White

#FFFFFF

#FFFFFF

Visual Preview

A centralized hub offering expert-curated training materials and actionable resources

 to enhance agricultural knowledge and practices.”